10 tricks til succesfulde kundemшder!
  5 tips til din handels- og servicevirksomhed!
  Er dеrlig omtale bedre end ingen omtale?
  Internet markedsfшring: No cure no pay markedsfшring!
  Skab eksklusive produkter - sжlg dyrer!
  Forandring
  Hvad rшber dit kropssprog?
  Hvordan ser fremtidens sжlgere ud?
  In High Spirits
  People Who Need People
  1, 2, 3...Sжlg!
  A Good Salesman
  Sjove citater
  Kommunikativ Kompetence
  Lad ikke kunden sejle sin egen sш
  Ved din salgsorganisation det?
  Korrekt messeadfжrd
  De 13 salgsregler
  Vend et "Nej" til et "Ja"
  Trying Times
  Lжr at tжnke som en millionжr
  Den fшdte sжlger er dшd
  Historien om frшungerne
  Succesfulde sжlgers rеd
  Salgsbrev efter AIDA
  Kundens behov
  Elevatortalen
  Telefonkontakt
  Kundetyper
  Personlig fremtoning
  Fishing for Trouble
  Rise and Shine
  Booster Club
  Myrefilosofien
 
 Anbefal denne artikel:
 Dit navn:
 
 Modtagers e-mail:
 

 

Citat: ''Nеr forandringens vinde blжser er der nogle der bygger lжhegn, andre bygger vindmшller.'' - Gammel kinesisk visdom

Link partnere:

 - Dealhub.dk
 - Magnus Kjшller: Ask Me Anything
 - Deal Structuring

 
  ARTIKLER » INTERNET MARKEDSFШRING: NO CURE NO PAY MARKEDSFШRING!   NYHEDER
 
Wish you could pay for results instead of high hopes when it comes to online marketing? Well, you can. Although finding programs that allow you to pay on a per-lead or per-order basis requires research, they are out there. But the pay-for-performance model doesn't work for all companies, however, so follow these steps before engaging in a program:



1. Determine your cost-per-acquisition (CPA) goal. With performance-based advertising, you know the rate you'll pay to acquire leads or sales before you spend any money. Do your homework before you negotiate CPA deals with vendors. By identifying your current customer acquisition costs from your offline and online marketing programs, you'll see the range of profitable possibilities. Push for the lowest payout. If you need to increase your per-lead or per-sale amount to seal the deal, refer to your analysis to choose a rate that will work for you.

2. Ask vendors to run a test campaign. A test campaign helps first-time CPA advertisers immediately determine what they could pay per lead or per sale to that vendor. However, it's not the recommended action plan for companies with customer cost data. That's because vendors want you to pay the highest rate they can get. Therefore, use a campaign test as a negotiation starting point if their proposed number is less lucrative than what you're achieving with your cash media buys. And why not run test campaigns with several vendors? If they have similar distribution channels and strategies, then cost will certainly be a determining factor in your selection criteria.

3. Don't abandon your other advertising programs. Thinking of canceling your other ad programs now that you've signed a CPA deal? Don't do it. Even if performance-based advertising is your most profitable program, it might not have the volume or reach that other marketing programs do. Let's say you only spend $5 to get a customer from a CPA deal but end up paying $10 through another marketing program. If the former program delivers only 10 customers, while the latter yields 100, the CPA program might be more profitable at a per-customer level but could lack sales volume.

There are also customers who can't be reached through performance-based advertising—such as subscribers of an online newsletter, for example. Even if the newsletter publisher requires payment for the ad space, results might be well worth the financial risk of advertising to that targeted audience.

Links til gode danske partner programmer:

 



Kilde: Entrepreneur magazine, d. 26. oktober 2004
Kommentarer til denne artikel: Skriv kommentar
 
Onsdag den 31. marts
Sе har Fе Succes Som Sжlger fеet en ny internet-adresse. Fremover kan siden nu findes pе FaaSuccesSomSaelger.dk. Samtidig er Ide-banken ogsе kommer pе hjemmesiden, hvor man kan udveksle diverse salgsrelaterede ideer, tips og tricks
Hjemmesiden er sponsoreret af Due Diligence Questions - stedet hvor du finder white papers til dine due diligence behov